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[Suggestion] Nike Takes a Stand for Equality with New Campaign

Nike released a powerful campaign that stands for equality. The “Equality Initiative”, which comes during Black History Month,nike air max 90 serves as a call that “encourages people to take the fairness and respect they see in sport and translate them off the field,” according to Nike.

The commercial, narrated by actor Michael B. Jordan,nike air presto mens features appearances from Serena Williams, LeBron James, Kevin Durant, Victor Cruz, Megan Rapinoe, Dalilah Muhammad and Gabby Douglas.

Directed by Melina Matsoukas, who won two Grammys for her work with Rihanna’s “We found love” and Beyoncé’s “Formation”,nike free the campaign features Alicia Keys covering Sam Cook’s “A Change Is Gonna Come.”

Esquire notes that “Nike has announced partnerships with two world-class community organizations—PeacePlayers International.The company revealed that the EQUALITY initiative will live equality,nike air max mens in social media and on billboards and posters in cities around the U.S. and Canada, with imagery that features portraits of athletes and cultural icons.”